Everything set up in your accounts and under your name. You’ll be sending within four weeks or you don’t pay.
Get in touchNew business at most agencies runs on referrals, repeat clients, and whoever the founder already knows. That works, right up until it doesn’t. A retainer ends, a referral source goes quiet, and suddenly you need work coming in from somewhere else.
The trouble with reaching companies who’ve never heard of you is that most of it goes wrong quietly. Addresses that were never set up correctly still send, they just stop arriving. A list that looks fine can be full of companies you aren’t allowed to contact. Send too fast in the first fortnight and the whole domain gets flagged. None of it shows up as an error, it shows up as silence six weeks later, and by then you’ve spent the reputation of a domain with your name on it.
Your market is smaller than it looks, too. The same few hundred companies keep coming up and they talk to each other. Running one of these is straightforward once it exists. Building one is not, and the mistakes aren’t the sort you get to make twice.
Tools set up so you can build a list of exactly who you want to reach. Every company checked against Companies House first, because in the UK whether you’re allowed to email a business depends on how it’s legally registered, not on how the address looks. Most people selling this don’t check.
Separate addresses bought for you and three weeks spent building their reputation before anything real goes out. The records that prove to Google and Microsoft the emails are genuinely from you, and a sending rate slow enough that nothing gets flagged.
Your pipeline built around how you actually sell, using whatever system you’re already paying for. If it’s HubSpot sat there half configured, we finish it.
Structure, timing and follow-ups. You write what they say, or you approve what we draft from your existing material. Either way they sound like you, because they are yours.
One number at the top: conversations started this month. Not opens, not clicks.
Documentation covering how your specific setup works, what to do when something breaks, and a session with whoever will be running it.
Everything is registered to you, paid for by you, and sits in your accounts. If we disappeared the week after handover, you’d still be sending on Monday morning and you’d know exactly how it worked.
| Working day | Emails per address |
|---|---|
| 1 | 8 |
| 2 | 10 |
| 3 | 12 |
| 4 | 14 |
| 5 | 16 |
| 6 | 20 |
| 7 | 24 |
| 8 | 26 |
| 9 | 30 |
| 10 | 34 |
| 11 | 38 |
| 12 | 42 |
| 13 | 44 |
| 14 | 46 |
| 15 | 48 |
| 16 | 50 |
| 17 | 50 |
| 18 | 50 |
| 19 | 50 |
| 20 | 50 |
Addresses bought on day one so reputation starts building immediately. Everything else gets built while that runs.
Everyone else treats the wait as a delay and goes quiet. We use it to teach you, on your real data, at the point where nothing can go wrong because nothing is being sent yet. Three calls, one a week, and email in between for anything quick.
By the time it’s ready your team already knows how to run it. That’s the difference between owning something and having it installed on you.
Sending means your first run of emails going out, from addresses with a built reputation, to a list that has been properly checked.
It doesn’t mean replies, meetings or signed clients. We’re not in the room for your sales conversations, so we’re not going to charge you against something we can’t influence.
If we’re waiting on you to approve something, the clock pauses. Everything else is on us.
That covers the whole system and the three weeks of training after it, as one fee.
After that there’s an optional £300 to £400 a month for keeping your data fresh, watching your domains, and a monthly report. It’s offered at week four, it’s never a condition of the build, and you can stop whenever you like.
Your own tools sit on top, roughly £200 a month for addresses, sending and data. On your accounts, on your card. We don’t mark any of it up and we don’t resell anything.
Case studies, a couple of named clients, a portfolio. Reaching out gets you in the room faster, so there needs to be something worth seeing when you arrive.
A sector and a job title is enough. If it’s still “anyone who needs marketing”, that’s worth working out first, and we’re happy to talk it through before you commit to anything.
The system starts conversations. Someone in your business needs the space in their week to have them.
If what you actually want is somebody to run it all for you, this isn’t that. It’s a real service and there are good people who sell it. We’d rather point you at them than take the work.
Yes, if you do it properly. Under PECR, limited companies, LLPs and public bodies are corporate subscribers, so you don’t need prior consent to email them. Sole traders and unincorporated partnerships are treated differently and do need it. It turns on how a business is legally registered, not on how the address looks, which is why we check every company against Companies House before anything is sent. UK GDPR applies on top, so you also need a lawful basis, a working unsubscribe and an honest sender identity.
Four weeks. We build in week one, you learn the system over weeks two to four while your addresses build their reputation, and you go live at the end of week four.
No. You write them, or you approve what we draft from your existing material. Nothing goes out that you haven’t seen, and nothing is sent from our name.
Good, that’s the easier version. We build your pipeline in whatever you’re already paying for. If it’s a HubSpot account you set up and never finished, we finish it.
You do. Domains, addresses, data and CRM are all registered to you and paid for by you. If we stopped working together tomorrow you’d keep everything and know how to run it.
If you’re not sending by the end of week four, you don’t pay. That’s on sending, not on replies or meetings, because we’re not in the room for your sales calls. If we’re waiting on you to approve something, the clock pauses.
Usually 10 to 50 people, with something to show and a rough idea of who they sell to. Below that there often isn’t enough to point at yet. Above it, you’ve normally got someone in-house doing this already.